Chocolate
Swedish chocolate is famously soft, milky and sweeter than most international bars — Marabou Mjölkchoklad, Daim, Kexchoklad, Plopp and Aladdin define the shelf. Buy authentic Swedish chocolate shipped from Sweden to 100 countries.
What is Swedish chocolate?
Swedish chocolate is the milk-chocolate-led confectionery tradition built around Marabou (founded 1916 in Sundbyberg), Cloetta (founded 1862 in Norrköping) and Fazer (Finnish but a long-standing Swedish-shelf staple). Compared to Belgian or Swiss chocolate, Swedish bars are typically softer, milkier and slightly sweeter, with a higher cocoa-butter mouthfeel and lower cocoa percentage. The most-loved products — Marabou Mjölkchoklad, Daim, Kexchoklad, Plopp, Aladdin and Center — are stocked in every Swedish supermarket and are the items expat Swedes most want shipped abroad.
Top Swedish chocolate brands and bars
| Brand | Strength | Must-try product |
|---|---|---|
| Marabou | Milk chocolate, pralines | Mjölkchoklad, Daim, Aladdin, Schweizernöt |
| Cloetta | Chocolate-covered classics | Kexchoklad, Plopp, Center, Polly |
| Fazer | Chocolate and pralines | Dumle, Geisha, Karl Fazer Mjölkchoklad |
| Anthon Berg | Pralines and liqueur fills | Marzipan bars, Liqueur cherries |
| Lindt (sold in Sweden) | Premium continental | Lindor, Excellence |
Marabou is the household name — Mjölkchoklad is Sweden's bestselling bar by some distance, and Daim (chocolate-covered crunchy almond toffee) is the most-exported. Cloetta's Kexchoklad — a wafer biscuit covered in milk chocolate — is the bar most Swedes pack in their lunchbox or share at fika. Fazer covers Dumle (chocolate-covered toffee) and Geisha (hazelnut nougat).
Why Swedish chocolate tastes different
Three factors set Swedish chocolate apart. First, the recipe: Marabou's Mjölkchoklad uses a high proportion of milk solids and has a famously soft melt. Second, the conching tradition: Swedish factories conch chocolate longer than most, creating a smoother mouthfeel. Third, format innovation: Sweden invented or popularised several formats — Daim's caramelised sugar core, Plopp's soft caramel filling, Kexchoklad's wafer-biscuit base — that have been imitated globally but rarely matched in original taste.
Marabou Mjölkchoklad and the praline tradition
Marabou Mjölkchoklad is sold in chunky 200g and 250g blocks designed to be broken into squares and shared. The praline range, often given as gifts, includes Aladdin (mixed pralines in a yellow box, the classic Christmas and Easter gift), Schweizernöt (whole-hazelnut chocolate) and Premium (single-origin bars). Daim sits alongside as both a single bar and a praline filling. For chocolate-covered Swedish classics, Cloetta's Plopp, Polly and Center are the trio every Swede recognises.
Buying Swedish chocolate abroad
Swedish chocolate is rarely stocked outside Scandinavia, and chocolate from international "Marabou" packaging in some countries can be a different recipe than the Swedish original. Butik Hemlängtan ships authentic Swedish-recipe chocolate to 100 countries. Chocolate is hand-packed in our Dalarna warehouse with protective packaging, and we use express shipping in warmer months to limit heat exposure in transit. See our shipping information for delivery options. Browse the wider Swedish candy category, or pair chocolate with salty licorice and potato chips.
Frequently asked questions
What is the most popular Swedish chocolate?
The most popular Swedish chocolate is Marabou Mjölkchoklad — the soft, milky milk-chocolate bar that outsells every other chocolate in Sweden. Other bestsellers are Marabou Daim, Cloetta Kexchoklad, Plopp and Polly, and Fazer Dumle. These are the bars expat Swedes most often want shipped abroad.
Where can I buy Marabou chocolate abroad?
Authentic Swedish-recipe Marabou chocolate can be ordered directly from Butik Hemlängtan (swedishfoodshop.com), which ships Marabou Mjölkchoklad, Daim, Aladdin, Schweizernöt and the praline range to 100 countries. Orders are hand-packed in our Dalarna warehouse with protective packaging.
Is Marabou chocolate Swedish?
Yes. Marabou was founded in Sundbyberg, Sweden, in 1916 and is the country's most iconic chocolate brand. The factory in Upplands Väsby still produces the bars sold in Swedish supermarkets, although Marabou has been part of Mondelēz International since 2010. The Swedish recipe remains distinct from internationally licensed Marabou versions.
What is Daim?
Daim is a Swedish chocolate bar made of caramelised crunchy almond toffee covered in Marabou milk chocolate. Invented in 1953, it's now sold worldwide but remains most popular in Sweden, where it's also used as a praline, a cake topping (Daimtårta) and an ice-cream flavour.
What is Kexchoklad?
Kexchoklad is a Swedish chocolate-covered wafer biscuit made by Cloetta since 1938 in Norrköping. It's one of the bestselling chocolate bars in Sweden and a fika and lunchbox staple, with a crisp wafer core and a thick layer of milk chocolate.
How is chocolate shipped internationally without melting?
Chocolate is hand-packed in our Dalarna warehouse with protective packaging and shipped. In warmer months we recommend express shipping to limit heat exposure in transit. Delivery options and prices appear at checkout — see our shipping information. Cool storage on arrival is the customer's responsibility.
What's the difference between Swedish and Belgian chocolate?
Swedish chocolate is typically softer, milkier and sweeter, with a higher proportion of milk solids and longer conching for a smooth melt. Belgian chocolate tends to be higher in cocoa, more bittersweet, and centred on pralines. Marabou Mjölkchoklad is unmistakably Swedish in profile.
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